Marketing Insights & Advice
Practical digital marketing knowledge from 20+ years of experience.
How to Get Cited by ChatGPT and Perplexity: A Practical GEO Playbook for 2026
Generative engine optimisation, plain. The five moves Princeton proved work, the four still sold that don't, and a 30-day plan to get cited.
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Reddit Is Eating Search. Most Brands Still Don't Know How to Use It.
Reddit pulls billions of organic visits a year and ranks top of AI search citations. Here's why most brand attempts fail, and what's actually working.
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AI Agents for Small Business: What They Are, How They Work, and Where to Start
AI agents go beyond chatbots to handle entire business workflows. Learn what they are, how small businesses use them, and how to build your first one.
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Why Most Businesses Automate the Wrong Things (and How to Fix It)
Most automation projects fail because businesses automate the wrong processes. Learn how to audit, prioritise, and automate what actually matters.
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How to Advertise a Taxi Company Locally: 7 Effective Strategies
A practical 2026 guide to advertising a local taxi company: Google Business Profile, AI search, paid ads, partnerships, reviews, and the tactics that actually drive bookings.
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Unlock Business Growth by Mastering Social Media's Strengths (2026 Update)
Stop spreading your business thin across every network. Learn how to pick the right social media platforms in 2026 and use each one's real strengths.
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How to Market a Local Restaurant and Attract More Customers (2026 Update)
A practical 2026 guide to marketing a local restaurant: Google Business Profile, short-form video, reviews, loyalty, and the channels that actually drive bookings.
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Email Marketing Key Performance Indicators (KPIs): Measuring Success
To truly harness Email Marketing's power, it is crucial to measure the right Key Performance Indicators (KPIs). Here are the essential ones.
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The Critical Role of UX in Modern Product Design
User Experience (UX) is a critical component of modern product design, encompassing every aspect of a user's interaction with a product or service.
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Short Guide to Marketing Automation
Marketing automation has emerged as a powerful solution, enabling companies to streamline marketing efforts, nurture leads, and boost customer engagement.
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Boost Your Website's Visibility: Essential SEO Strategies
Optimizing a website for search, also known as Search Engine Optimization (SEO), is crucial for improving online visibility and attracting more organic traffic.
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Importance of Images for SEO and How to Optimize Them
Images play a significant role in SEO and can greatly impact your website's visibility, user experience, and overall performance in search engine results.
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Basic Solo Ad Traffic Terminology Explained
Understanding the key terms in Solo Ads is crucial for optimizing your email marketing campaigns. Here are the most important terms explained.
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