Web Performance & Technical SEO
High-Performance Infrastructure for Digital Dominance.
Your Digital Foundation
A slow website isn't just an inconvenience. It's a silent tax on every marketing pound you spend. Every second of load time costs you conversions. Google penalises slow sites in rankings. And a poor user experience sends hard-won visitors straight to your competitors.
Technical SEO is the unsexy work that makes everything else perform better. Without it, you're building on sand. Content, ads, and social media can only take you so far if the technical foundation is broken.
Technical Excellence Meets Search Visibility
Core Web Vitals & Speed
Google's Core Web Vitals are now a direct ranking factor. I audit and fix Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS): the metrics that determine both your ranking and your user experience.
Architectural SEO
The structure of your website, including how pages link to each other, how URLs are formatted, and how content is organised, has a profound effect on how Google understands and ranks your site. I audit and rebuild site architecture for maximum crawlability and topical authority.
Conversion Rate Optimisation (CRO)
Getting traffic is only half the battle. I analyse user behaviour, identify friction points in your conversion funnel, and implement evidence-based changes that turn more visitors into leads and customers.
Corporate Logic for Search Dominance
Large corporations spend millions on technical SEO infrastructure. They have dedicated engineers, enterprise platforms, and specialised agencies. The good news: the same principles that power their search dominance can be applied to your site for a fraction of the cost.
Having worked with enterprise brands across Europe, I know exactly what separates the sites that rank consistently from those that struggle to break page two, and I bring that knowledge directly to your project.
- ✓ Schema markup and structured data implementation
- ✓ Internal linking strategy and PageRank flow optimisation
- ✓ Mobile performance and responsive design audit
- ✓ Crawl budget optimisation and XML sitemap management
- ✓ Page speed optimisation (images, caching, CDN configuration)
Frequently Asked Questions
What are Core Web Vitals and why do they matter for my rankings?
Core Web Vitals are Google's measurements of real user experience: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). They are now a direct Google ranking factor. Sites that fail these metrics rank lower and convert worse, regardless of how strong the content is.
How does a slow website actually hurt my business?
A slow site is a silent tax on every marketing pound you spend. Every second of load time costs conversions. Google demotes slow sites in rankings. Visitors leave for faster competitor sites. The cost compounds across every channel that drives traffic to a slow page.
What is architectural SEO and how is it different from regular SEO?
Architectural SEO is the underlying structure: how pages link to each other, how URLs are formatted, how content is organised. It affects how both Google and AI assistants understand and rank the whole site. Most SEO advice focuses on individual pages. Architectural SEO fixes the foundation those pages sit on.
What does Conversion Rate Optimisation involve?
Analysing user behaviour, identifying friction points in your conversion funnel, and implementing evidence-based changes that turn more visitors into leads and customers. Getting traffic is only half the battle. CRO ensures the traffic you already have works harder.
Do you also optimise for AI search engines like ChatGPT, Claude, and Perplexity?
Yes. AI assistants now answer a growing share of queries by pulling from a smaller pool of trusted sources, and the rules for being cited are different from traditional search. The work includes schema markup, structured Q&A content, clean semantic HTML, citable answer blocks, author and freshness signals, and the meta signals that AI crawlers like GPTBot, ClaudeBot, and PerplexityBot use to evaluate trustworthiness. This is often called GEO (Generative Engine Optimisation), AEO (Answer Engine Optimisation), or AIO, and it sits alongside traditional SEO in every modern technical audit.
How is your technical SEO different from what a typical agency offers?
Enterprise brands spend millions on dedicated technical SEO engineers and specialised platforms. The same principles that power their search dominance can be applied to a smaller site for a fraction of the cost. The work includes schema markup, internal linking strategy, mobile performance, crawl budget optimisation, XML sitemap management, page speed (images, caching, CDN), and AI-search readiness alongside classic Google ranking factors.
Let's Fix Your Technical Foundation
Book a free 30-minute Growth Audit and I'll give you an honest assessment of your site's current technical health, along with exactly what it would take to improve it.
Trusted by Businesses Across Industries
"I can say with full confidence that Chris is one of the most talented digital marketing professionals I've ever worked with. His knowledge and curiosity on all things digital is exceptional, from web development, SEO & SEM, social, email and, crucially – digital marketing strategy."
"I have had the pleasure of working with Chris as Group Marketing Manager. Chris is capable of defining clear project scopes and delivering high-quality executions. Due to his extended experience and marketing knowledge, he provided me with the right support that was needed to accelerate on various projects and hit deadlines early."
"Chris is, first of all, a kind, respectful, and reliable person, qualities which allow him to build strong ties with his collaborators. He is well organised and has a deep understanding of the projects he works on. I would recommend Constantin to anyone looking for quality digital marketing services."
"I strongly recommend Chris, for his personality, work ethic and skills. Chris was always keen to train, loved to share knowledge and inspire others to deliver best results, making work look more fun and diminishing the stress."
"I have had the privilege of working with Chris at GMH's Marketing Department. He was always full of ideas and never left a mission unclear. His high competence in digital media was invaluable in the introduction of new communication channels."
"It was a real pleasure working with Chris. I collaborated with him on a few video projects. He is very knowledgeable with a fantastic marketing vision."
"It was a pleasure working with Chris, because it's always a pleasure working with someone that knows what they are doing as well as having a proactive approach to various projects and tasks. Chris did a brilliant job."
FREE 30-MIN GROWTH AUDIT
Most businesses don't need more traffic. They need a clearer growth path. This focused session helps identify what's blocking results and where immediate improvements can be made.
- Review of your website, traffic & lead flow
- Quick wins to improve conversions
- Ad & visibility opportunities (Google / Meta)
- Clear next steps tailored to your business
No obligation. No hard sell. Just clear, practical advice.
CLAIM YOUR FREE AUDIT